Tuesday, September 15, 2009

MUNCHIE MIND CONTROL


HERE IS AN ARTICLE released today about a study that proves ice-cream truly IS addicting, regardless of your attempts to monitor your portion control!

The study states that the fats in meat and dairy (animal-based fats), specifically palmitic acid, override your brain's ability to sense fullness. In other words, these types of fats make you crave more of the foods that are fattening and prevents you from realizing you've had enough once you start eating!

An excerpt:

"A U.S. study by UT Southwestern Medical Center at Dallas has found that fat from certain foods such ice-cream and burgers heads to the brain.

Once there, the fat molecules trigger the brain to send messages to the body's cells, warning them to ignore the appetite-suppressing signals from leptin and insulin, hormones involved in weight regulation -- for up to three days.

'Normally, our body is primed to say when we've had enough, but that doesn't always happen when we're eating something good,' said researcher Deborah Clegg in a statement.

'What we've shown in this study is that someone's entire brain chemistry can change in a very short period of time. Our findings suggest that when you eat something high in fat, your brain gets 'hit' with the fatty acids, and you become resistant to insulin and leptin.

'Since you're not being told by the brain to stop eating, you overeat.'

The researchers also found that one particular type of fat -- palmitic acid which is found in beef, butter, cheese and milk, -- is particularly effective at instigating this mechanism.

The study was performed on rats and mice but the scientists say their results, published in The Journal of Clinical Investigation, reinforced common dietary recommendations to limit saturated fat intake as 'it causes you to eat more.' "



That explains why today I am CRAVING ice-cream after having eaten it yesterday. I almost NEVER eat ice-cream and I avoid dairy, but yesterday I gave in and had some... I ended up eating half the tub despite having already had a large dinner! And then today all I can think about is that ice-cream. From experience I can say that this study is dead-on!

So just say NO to milk, butter, cheese, and beef! If you do indulge, be prepared for some SERIOUS cravings the next day!